This e-learning course provides a practical, step‑by‑step guide to growing and sustaining sports club membership, combining insight, strategy, and real‑world application. It covers how to understand different member groups and their motivations, use data and trends to shape your approach, and develop targeted strategies to attract new participants through clear branding, digital presence, and effective onboarding. Also focussing on retaining members by building a positive, inclusive club culture, strengthening engagement through communication and feedback, and introducing systems to prevent drop‑off and support long‑term participation.
By the end of the course, you should:
- Identify key characteristics and motivations to understand your target members
- Recognise and apply practical recruitment strategies to attract new participants
- Identify methods for developing a retention system that maintains member engagement and reduces drop‑off
