Strong clubs are built on engaged and committed members. Designed for club officials, volunteers and coaches, this course provides practical guidance on attracting new members and creating an environment that encourages them to stay involved. Learners will explore how to understand member needs, develop effective recruitment strategies, and build a positive club culture that supports long-term participation.
By the end of the course, learners will be able to:
- Identify the key characteristics, needs and motivations of their target members.
- Apply practical strategies to attract new participants to their club.
- Use data and insight to inform membership recruitment and development.
- Recognise the importance of positive club culture, communication and engagement in member retention.
- Develop approaches that reduce member drop-off and support long-term involvement.
