The culture of a team or club plays a vital role in shaping performance, participation and the overall experience of everyone involved. Designed for coaches, club officials and volunteers, this course explores how positive cultures are created, sustained and developed within sporting environments. Through practical examples and reflection, learners will examine their current culture, identify the values and behaviours they want to promote, and explore strategies for leading positive and lasting change.
By the end of the course, learners will be able to:
- Explain what organisational culture is and why it matters in sport.
- Assess the strengths and challenges of their current team or club culture.
- Identify the key values and behaviours they want to embed within their environment.
- Apply strategies to influence and sustain positive cultural change.
- Develop practical actions to strengthen culture within their team or club.
